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When I first signed up for Spoonflower and resolved to try it, I became frozen by the limitless potential. (What to do? Oh, what to dooo?) Sound familiar?
I explored what others were doing, and I hunted through all the contests on their blog (quite addictive, if you like voting each week on a favourite fabric design!)
It seemed that there were so many possibilities:
- Should I use it to print large swatches of my drawings onto fabric?
- To print computer-generated ideas?
- Or to transfer my existing (black and white) drawings directly onto fabric in quantities and width of yardage that it just wouldn't be feasible to do on the computer or with a stencil-cut screenprinting process? (If you were around last year, you may remember the glee and enthusiasm about stencils and screenprinting).
I sat down and thought about it, and I decided that the only way to go forward was to do a test. I like telling myself that spending money via Paypal is a test. It makes it feel so noble and elevated.
What I was testing with this batch of fabrics was the colour matching and the effect of different sort of designs. I chose three designs: one with a strong drawn black outline (the teapot), which I had coloured on the computer. The other two were scanned versions of my farmyard stencils, which started to look like a lot of fun when I repeated motifs and played with the placement.
Repeats
It took quite a while, fiddling about with the file to find the best proportions for a repeat (white space on one side of the image turns out to repeat across the fabric). Well, yes, of course it does -- but I found that the repeat was not quite what I expected, and half the fun of the process was tinkering about to get it settled so that I liked what I saw. So, for the folksy village fabric below, in the end I had a long, thin file, with each element in a line, staggered, and lots of white space to one side. When it repeats, it just looks like openly-spaced images across the fabric breadth. Hmm.
I had a small sample of the flying birds print, from a stencil. This one wasn't fancy: just one element, repeated across the fabric in a half-step format. I mucked about with the scale, and what I have got is small birds, perfect for button covering, badges and brooches, or for applique. I only ordered a swatch.
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Colours
I had done some reading, and I was forewarned that the colours will be less intense on the fabric than on-screen, and also that the reds have a tendency to shift. I pumped up the colours on all of the designs, and I'm glad I did: the teapot fabric design on-screen is quite strong, but in real life it's lovely and soft, without the colours being flat. Big tick in the box for that one!
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The village fabric, below, originally was designed with red, blue and green -- but the fabric turned out a very fine orange, blue and green in real life! Initially startled, I have come to rather like it. (Even if the apples do look a little poisonous.)
If I were serious about this, which I'm not (yet), I would get a colour chart printed, with its number references on each square of colour, so that by formatting my final artwork by colour I would have a real, live piece of fabric to match it against. -And I'd know what I'm getting.
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There's quite a lot of discussion about this online, and I found it useful, even if the colour calibration of the machines themselves at Spoonflower is subject to change. There's some excellent resources on the Spoonflower blog's FAQs pages.
The verdict?
I quite enjoyed the slight uncertainty about what I would get. I sure ripped into that package when it arrived, a mere 7 days later! I wasn't investing in a lot of fabric or expecting to match it to existing projects or ideas, and so a certain degree of colour shift was fine by me.
As for designs? I feel that the strong outline of the drawings works best. No point translating one fabric printing medium (stencil) into production: better to play with drawings, colour them on-screen, pump up those colours, and take the risk.
I'm working on my next batch of designs as we speak... Surprised?